What drives you, what are your strength’s, what are your weaknesses, what’s important to you? Not all entrepreneurs are wired the same, they are gifted to achieve different business success. As an Assistant its learning about and getting to know the individual (and their team!) that’s important, to provide the best bespoke support, systems and processes.

I love this TEDxtalk which brings you closer to the entrepreneur mindset. Here Joe Abraham explains the Behavioral, Optimist, Innovative and Specialist entrepreneur and their characteristics, showing how understanding entrepreneurial behavior is unlocking entrepreneurship’s greatest potential around the globe. Can you relate to any of these characteristics?